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HEADLINES
I make headlines for different brands every day until I get a job that will pay me to do it full-time.
DAY 24 - Reese's
An iconic Halloween candy. Even the parents don't want to give them out. Here's a compromise, buy two.
DAY 23 - Moredocks
Jeans back in the day were made with better quality. Unlike the mass produced ones today. I've ripped through a couple pairs...
Moredocks collabed with Mount Vernon Mills on selvedge denim. Stronger denim. Simply put, traditional. Just wanted to highlight what they're doing.
DAY 22 - Corona
The temperature is dropping and soon warm sunlight will seem very far away. Everyone will be wanting to escape to the beach. The thing is you can for the price of a 12 oz. bottle of Corona.
Corona provides that vacation without going very far. Actually just to your fridge or local bar to be exact. Wanted to illustrate the idea of vacation through a cold Corona.
DAY 21 - M&M's
What's a more iconic Halloween candy? Especially in the world of advertising, like the "Ding Dong" spot made by BBDO New York.
M&M's go fast. You think you have a full bag then you blink and you're down to the last three pieces. I made some headlines doing a play on time. Hate to be existential about candy...
DAY 20 - Starbucks
People that work from home want to get out of the house and work around others. That's exactly what Starbucks provides for them. Some structure for the day, a coffee, and an excuse to change out of pajamas.
DAY 19 - AMC
The theatre is the last place you go where you do nothing.
DAY 18 - Brick
Brick was designed to put your phone in timeout so you can be productive. Distraction free, and control phone addiction.
DAY 17 - DeWalt
You can find a tutorial to do anything yourself. Just need the right tools to bring it to fruition. That's where DeWalt steps in. Can watch all the tutorials, but DeWalt allows you to actually do it.
DAY 16 - National Park Service
Nearly 75% of National Park visitors arrive during just 6-months (May-October).
I thought I would make some OOH spots to encourage visitors to go year round.
DAY 15 - Theranos
If you haven't seen You Can See Everything, go watch it. Documentary on Elizabeth Holmes (Theranos).
Made some headlines that fit the super ethical, successful, accurate blood-testing business.
DAY 14 - Duracell
Duracell does a thankless job for 10 years. A good job is to go unnoticed. I decided to give these spots that tone.
DAY 13 - Duracell
I'm capitalizing on the viral moment of Mark Zuckerberg trying to drink a Guinness (looks like he's taking medicine). When I think of a Guinness, I think of good times and good company. I tried to embody that with these spots. I guess we now know robots don't like stout.
If you haven't seen Mark Zuckerberg trying a Guinness, go watch it.
DAY 12 - The Weather Channel
More specifically Weather.com. Just wanted to use the forecast as symbolism for an optimistic outlook.
DAY 11 - Airheads
Being an airhead isn't always a bad thing. Allows you to think of some pretty brilliant questions!
DAY 10 - IKEA
Gave my best shot at making ordinary products seem unordinary.
Why not make an affordable lamp look like priceless art? Or make a duvet look like a cinnamon roll?
DAY 9 - REI
It's always nice to disconnect and spend time in nature. Is it disconnecting?
Or just connecting back to natural elements? And that's why it's so refreshing? (so philosophical)
I wrote some headlines advertising the products that make nature fun.
If you asked me how to spell Sisyphus before today I would've gotten it wrong.
DAY 8 - Tower Record
The first half of 2026 saw CD sales rise 16%. Gen Z values physical media. When you stream, you don't own it, and when you own something digitally, you don't really own it. Just look at what happened when Rockstar announced that they weren't going to release a physical version of GTA VI.
There's an appreciation when you sit down and listen to an album without the distraction of a phone. No text, no email, no social media. Just how the artist intended it to be.
DAY 7 - Omega
Wanted to tap into the history of Omega. Neil Armstrong wore the Omega 'Speedmaster' on the Apollo 11 mission. I decided to sell the watch as a piece of legacy on your wrist and poke some fun.
DAY 6 - Peloton
Peloton makes the fitness journey insanely convenient. I brought it back to basics with their cycling. No matter where you put it in your house, you can get to work. Go an unforeseen distance in your fitness journey without actually going anywhere at all.
DAY 5 - Crayola
With the fear of AI killing creativity. Crayola is the medication to keep human creativity alive. The most beautiful thing about humans is that we aren't perfect. Draw outside the lines.
DAY 4 - GMC
I remember growing up believing that Hummers got 4 mpg. Actually pretty close to the truth. Now with the Hummer EV they get about 350 miles per charge, pretty cool. I just wanted to show the benefit of the electric truck they created. The power. The charge. The efficiency. Stayed away from the crab walk and LeBron for my Hummer OOH.
DAY 3 - Jolie
I saw that unfiltered shower water is dirtier than the kitchen tap.
Perfect way to show the benefit of a Jolie shower filter. Yes, I have one. There are no flakes on my head.
DAY 2 - Wilson
300,000,000 tennis balls end up in landfills every year. To combat this, Wilson is recycling old tennis balls, using the rubber to build tennis courts for the next generation.
The ball is in your court... literally.
DAY 1 - Draft Kings
In honor of the NHL dropping its first regular-season puck tonight, I thought it would be fitting to do some hockey headlines. Please bet responsibly.
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