Depop, the London-based fashion marketplace, is focused on bringing authentic connection to Gen Z.

47% of Gen Z struggles to make friends. DePop is encouraging the fashion world to duet. Not sing, but share taste through style, inspiring the community together.

DePop is partnering with influencers to boost this thang through the roof. Wisdom Kaye (the well dressed man below) is trending at the top because, he. has. style.

Influencers will enhance the trend of sharing styles, finding outfits, and flexing fits together.