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Grand Theft Auto 6 is the most anticipated game release of all time.
To get on their level, 5-Hour Energy is becoming 6-Hour Energy.
Becoming the go to source of energy for wanna be criminals all over the world.
Fueling gas station robberies, casino heists, and good old-fashioned street racing.
NEW FLAVORS
We're bringing the iconic in-game beverages, Sprunk and E-Cola to real-life.
Everyone wants some Sprunk.
STICK UP CAM
We got streamers to encourage kleptomaniacs to steal 6HE in real life.
By telling the cashier "this is a stick-up" at checkout, they get 6HE for free.
We're also getting highlights, with a "stick up cam" from security footage.
Bringing to life what GTA 6 is all about, being a criminal.
SOCIAL
IN-GAME ENERGY
6-Hour Energy is in the game.
The one-use code on the bottle allows temporary in-game ability boosts.
Run, jump, fight, and drive with increased energy.
AD: Vanessa Gaddam AD: Andrew Day
CW: Grace Poukey CW: Ryan O'Toole
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