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RYAN O'TOOLE

COPYWRITER

True Crime fans get deeply invested in cases, especially when they are unsolved. We decided to launch a full-blown true crime investigation to uncover the truth about what really happened to Duo.

DECIPHER DUO

BURY THE LEAD

On February 11th, Duolingo announced that its beloved mascot, 'Duo' the Owl, had been killed.

We want to keep the true crime community on the edge of their seats by teasing a new story, including a Netflix documentary and popular true crime podcasts.

DUO DECIPHERSerial

00:00 / 00:29

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SOLVING THE CRIME

Listen to the podcast ad containing the clue.

DUOLINGO PODCAST CLUESerial

00:00 / 00:18

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Get rewarded with gems every time a clue is solved.

Solve the clue by going into the Duolingo app to complete a lesson.

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REVEAL

The aforementioned documentary reveals that Duo had in fact faked their death. Duo is alive and well.

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REWARD

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SOCIAL

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AD: JENNIFER SAXENIAN

CW: RYAN O'TOOLE

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