LONE
"OUT IN THE OPEN"

Total rebrand for the company. The founders told me they wanted to be a lifestyle brand like Yeti, Sitka, and TurtleBox. So I gave them a voice and got the guys that do work behind the camera for those companies. 

Lone wanted me to convey how it felt to do their pouches. All I could imagine was sitting in waders fly fishing and being on the links.

I made a deal with the owner that if I increased monthly revenue by 2x he'd put up the money for a commercial spot. Went from $97k (Oct. '25) to $217k (July '26). Safe to say he put his money where his mouth is.

Role: Copywriter